Founding · 2025

Respect
should be
measurable.

The first trust and transparency platform for the creative industry — where verified business behaviour replaces rumour, and paying people on time becomes the standard.

How it works
T

"Today, trust in the creative industry relies on who you happen to know. The Creative Trust Index changes that."

71%
of freelancers face late payment every year
£5.8B
lost to late payments in the UK annually
8
verified signals behind every Trust Score
0
existing platforms that address this objectively
Payment Speed ◆ Invoice Compliance ◆ Dispute History ◆ Contract Adherence ◆ Supplier Retention ◆ Response Time ◆ Verified Testimonials ◆ Financial Reliability ◆ Payment Speed ◆ Invoice Compliance ◆ Dispute History ◆ Contract Adherence ◆ Supplier Retention ◆ Response Time ◆ Verified Testimonials ◆ Financial Reliability ◆
The Problem

Trust built on luck,
rumour and silence.

When a freelancer isn't paid on time, the response is always the same: private messages. Whispered warnings. Screenshots passed between colleagues. Trust is built on who you happen to know.

Agencies vet clients based on gut instinct. Producers take on projects without knowing a client's payment history. Designers sign contracts with no visibility into whether they'll actually be honoured.

The system is broken — not because bad actors don't exist, but because good actors have no way to prove it.

The Creative Trust Index changes that. Instead of anonymous reviews and private whisper networks, we verify objective business behaviours. Every client, agency and freelancer receives a Trust Score — built on data, not opinion.

71%
of freelancers experience late payment at least once per year
£5.8B
lost annually to late payments in the UK creative sector
0
verified, objective platforms currently exist to address this gap
The Solution

Eight verified signals.
One Trust Score.

01
Average Payment Time
How quickly invoices are settled, tracked across verified transactions — not self-reported.
02
On-Time Invoice Rate
Percentage of invoices paid within agreed terms. Updated continuously as engagements close.
03
Dispute History
Number and resolution of payment disputes. Both sides of the story, always.
04
Contract Compliance
Whether scope, terms and deliverables were honoured exactly as written.
05
Supplier Retention
How often freelancers and partners return for repeat work — a powerful proxy for fair treatment.
06
Response Times
Communication speed throughout projects and during any dispute resolution process.
07
Verified Testimonials
Reviews tied to real, completed engagements — not anonymous opinions anyone can post.
08
Financial Reliability
Stability indicators drawn from verified financial and business data sources.
Maison Collective
Creative Agency · London, UK
94/100
Payment SpeedExcellent
On-Time Rate97%
Contract ComplianceHigh
Dispute History0 open
Supplier Retention82%
Verified · 34 completed engagements · Updated June 2025
Trust Score

Not opinion.
Verified evidence.

Every score is built from objective data — not anonymous reviews, not gut feel. Verified engagements, cross-referenced payment records, and mutual confirmation between parties.

"Just as Airbnb created trust between strangers and LinkedIn created trust between professionals — the Creative Trust Index creates trust across the creative industry. Because paying people on time should be the standard, not a luxury."

— Founding Principle · The Creative Trust Index
Who It's For

Everyone in the
creative ecosystem.

01 — Freelancers
Independents & Creative Talent
Know exactly who you're working with before you sign anything. Build a verified reputation that speaks louder than a portfolio alone — and protects your livelihood.
02 — Agencies
Studios & Production Houses
Demonstrate your professionalism with data, not promises. Attract top talent by proving your track record. A strong Trust Score is a competitive advantage.
03 — Clients
Brands & Commissioning Bodies
Build supplier confidence from day one. A high Trust Score opens doors to the best creative partners — partners who will actually want to work with you again.
Early Access

Be part of
the standard.

Join the founding cohort. Be among the first to claim your Trust Score and help set the new benchmark for the creative industry.

—
people on
the waitlist
Reserve your place
Early members will shape how the platform works. No spam — launch updates only.
No spam. Launch updates only. Unsubscribe any time.
✓
You're on the list.
We'll be in touch with early access details as we approach launch.